Monday, February 16, 2009

Jack In The Box Chipotle Chicken Ciabatta Sandwich

A choice of grilled chicken or spicy crispy, deep-fried chicken fillet on artisanal-style ciabatta bread with Cheddar cheese, lettuce, tomato, bacon and smoky chipotle sauce.

That is the official description that Jack in the Box Inc. has assigned to this sandwich. The Smoky Chipotle's official description is; a tasty crispy chicken sandwich on chewy ciabatta bread with cheese, bacon and a deliciously smoky chipotle sauce! There we said it!

The Chipotle Chicken Ciabatta sandwich, winner of the 2007 MenuMasters Award for Best Menu/Line Extension, was developed to give consumers more choices within the chain’s popular ciabatta line, which was introduced in 2005, said Margaret Barretto, director of new product development for Jack in the Box.

After considering many possible flavor combinations, Barretto and her team ultimately decided on the chipotle chicken combination as it helped to “differentiate” the product line while still fitting into the ciabatta category that consumers already loved. It also added a flavor profile unlike those of the other sandwiches, she says.

“One of the thoughts behind the Chipotle Chicken Ciabatta was that consumers like bold flavors and more authentic flavors,” Barretto says. “As far as ethnic flavors go, I think chipotle is a nice authentic flavor that can add some smoky and spicy notes. It’s a well-rounded flavor, and it’s definitely becoming more familiar."

Thank you Jack In The Box for thinking of us Chipotle-heads!

1 comment:

Kristy said...

Sigh...I no longer have access to Jack in the Box (I'm an east coaster now...sniff), but boy if I did, you can bet I'd be in line to try this sandwich! Sounds so yummy!