DENVER (BUSINESS WIRE) Any computer is now a virtual Chipotle Mexican Grill thanks to the restaurant company’s newly enhanced online ordering system. The new system enables customers to place and pay for their order online, then within minutes go directly to the front of the line at the restaurant to pick it up.
“This is another way we are making our high quality food available and affordable so everyone can eat better,” said Steve Ells, Chipotle founder, chairman and CEO. “We can deliver a great Chipotle experience in a way that meets the demands of time-pressed customers.”
Among the new features added to Chipotle’s online ordering system include a secure credit card payment capability that can save customers’ information so they do not have to re-enter it every time they log on. An expanded group ordering feature allows customers to place multi-item orders under a single name, invite others via e-mail to add to their order, and manage group orders online. Like the previous generation online ordering system, the updated version allows customers to save their own favorite meals online, as well as those of friends, family or co-workers. The system also provides ample space for comments and special instruction so customers can make the same kinds of requests they would if they visited the restaurant.